Betabrand Unveils Invisible Laptop


Betabrand Unveils Invisible Laptop

Poof!  Computers Vanish From Daily Commutes.


jackpack5SAN FRANCISCO, September 21 — Designer Dave Ward used to have a problem.

See, his daily commute involves a nice long walk through a not-so-nice neighborhood, the sort of place he’d rather not advertise his gleaming new MacBook Air.

If only there were a way to keep his laptop completely hidden, Dave thought, a way that doesn’t include a needlessly cavernous backpack or messenger bag.

His inspired solution: The Under-the-Jack Pack — an ultra-slim backpack designed to wear beneath your jacket or hoodie. Think of it as a stealth fighter that’s impervious to enemy radar

Some observations from Dave’s test-piloting:


1. Rain jackets are far better designed to keep you dry than backpacks — so why not stow your laptop in a drier place?

2. The narrow profile makes you less likely to bump into others on busy buses. You can also avoid knocking over beers at crowded Happy Hours.

3. It’s a fine way to avoid weight restrictions that airlines impose on carry-ons.

4. Makes you less of a target for pick-pockets and bag-snaggers in foreign places.

5. It’s a sleek-looking backpack, should you choose to advertise that you’re wearing it.


The Under-The-Jack Pack launched in crowdfunding on Betabrand last week and it’s already surpassed 160% of its goal. Production is now underway and bags will ship as soon as December.


About Betabrand:

San Francisco-based Betabrand is a crowdfunding clothing company that releases new designs daily.

Notable inventions include:   Dress Pant Yoga Pants,  Executive Hoodies,  Gay Jeans , Space JacketsPaparazzi-fighting fashionPoo Emoji Dresses, and many more.

For more information, please contact Betabrand CEO Chris Lindland ( or simply reply to this email

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