Magika is a traditional Witchcraft store located in Salem, Massachusetts — and the long-time vision of Lori Bruno, Sicilian Strega and high priestess of the Old Craft. Their name, “Magika,” combines the word “magi,” meaning the wise men and women of old, with “ka,” the ancient Egyptian word for the soul. In the time-honored spirit of the Craft of the Wise, they’re dedicated to serving humanity with Wisdom, Integrity, Truth, Courage, and honor (their true meaning of “WITCH.”)
Dirty Water Media’s Gianna Gravalese sits down with Lori Bruno’s son and fellow wizard to talk about their shop and the spirit of Halloween that runs hot through the town of Salem during the month of October!