Essence Street Style Block Party at DUMBO Brooklyn


Large Attendance for Essence Street Style Block Party

On a balmy Sunday afternoon, Essence Magazine held a massive block party to host lovers of a street style fashion  and entertain them with giveaways, celebrities and live performances. (Pictures Below)

The event was held in a neighborhood in Brooklyn called DUMBO, which stands for Down Under the Manhattan Bridge Overpass. There was an archway directly under the bridge, where all the live performances, contests and hosts engaged with the large energetic crowd. Attendees were predominantly female which is naturally expected as Essence Magazine’s demographic is target towards women. A massive tent covered the Pearl Street park, where attendees could take pictures on the red carpet, conducted interviews with various media personalities & bloggers and claim their free gifts from Essence.

There was a surprise performance by R&B singer Jazmine Sullivan whose acrobatic, powerful and emotional singing mesmerized the audience. Actor Tracee Ellis Ross also made an appearance on stage and participated in the Street Style Fashion Show, where they rewarded some of the most stylish attendees with some prizes. Throughout the area, there were various things  to occupy attendees: food trucks, vendors, artistically painted Chevy Cruze’s, models and a great crowd to network and mingle with.

My only concern with the event is that the area in DUMBO may already be too small for Essence Street Style with approximately 2000+ attendees. This was Essence’s first time doing this event and during peak hours it was sometimes hard to move around. Given that they intend to throw this event every year, they may have to find a larger space as I am sure it will grow in time. Also, given that there was only 3 food trucks at the block party and there was always a line at all 3 trucks, they may have underestimated the turn out for the event.

The Essence Street Style Block Party was a fun event and I look forward to attending next year.