Alba Restaurant offers free Uber, taxi rides this holiday season

Celebrated program returns for second year as Alba readies to open Zef Cicchetti & Raw Bar next door in early 2017

Downtown Quincy fine-dining landmark Alba Restaurant is, for the second year in a row, going the extra mile to ensure all its guests celebrate safely this holiday season.

Alba has re-introduced its popular holiday transportation program in which the restaurant will pay for guests’ Uber or taxi rides home if they’ve enjoyed the spirits of the season a little too much here in the month of December.

“This is our way to give back to our loyal guests during the holidays, while ensuring that everyone who visits Alba can celebrate the season in an environment of safety,” said Alba owner Leo Keka. “Our guests can ask any server or host and we’ll make sure they have safe and free transportation home, on us.”

Alba introduced the program last year, with an assist from local law enforcement officials, including Norfolk District Attorney Michael W. Morrissey and Quincy Police Chief Paul Keenan.

“The program was a great success last year,” said Keka. “We want to continue to do our part to ensure the safety of the community here during the most celebratory time of the year.”

Alba restaurantAlba has been a fine-dining landmark in the heart of rapidly developing Quincy Center for 15 years (in fact its 15th anniversary was yesterday, on Dec. 6). It hosts private parties every night of December in its upstairs Madison Room, while offering fresh seafood and steakhouse classics in its packed dining room and bar seven nights a week.

zefKeka is also on the verge of opening Zef Cicchetti & Raw Bar, right next door to Alba at 1472 Hancock Street. Zef will be one of nine new restaurants slated to open in the weeks ahead in the heart of Historic Quincy Center.

Zef, a large, ambitious Venetian-style bacaro, will offer one of Greater Boston’s most progressive dining concepts amid a lively casual environment. Expect communal dining, craft cocktails, Italian salumi, a raw bar featuring local oysters, pastas made in-house each day from freshly milled flour and traditional cicchetti, small plates served in the famed bacari of Venice. The menu is being prepared by former Legal Harborside executive chef Keith Andersen and the team behind Alba.

zef 2 Alba is open daily from 4 p.m. to 1 a.m., except here in December when it opens for lunch at noon Monday through Friday.

Alba Restaurant, 1486 Hancock St., Quincy, Mass., 617-376-2522; www.albaquincy.com

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One of the founders of Dirty Water Media, Julie Fairweather serves as the company’s managing editor, marketing director and contributing writer/producer. In addition to her work with Dirty Water Media, Julie is also an award-winning journalist with 20+ years experience developing marketing and public relations strategies for emerging businesses. Julie has also worked as an assignment manager and reporter for WLVI-TV 56 in Boston and a news anchor and reporter from an NBC affiliate in North Platte, NE. Julie is a past President and former Executive Director of The Publicity Club of New England, a 300-member trade organization for the Greater Boston public relations community. She also taught broadcast journalism and radio and television producing at her alma mater Emerson College in Boston, MA. Her most accomplished position is as the mother to her three amazing children.