Not ready to ZOOM? Style Filos to the rescue!

    The Covid-19 pandemic has ushered in many new trends, not the least of which is the insane surge in virtual business meetings and dating via zoom.  This phenomenon has created a whole new style and fashion dilemma where you really only need to look good from the waist up.  How does one successfully navigate these challenging – yet stylishly demanding – waters?  Look no further than Style Filos, a new Boston-based company that allows you to choose from a custom box of your own three favorite accessories or a pre-styled, ready-to-ship collection of curated pieces, delivered right to your door.  These pre-styled boxes provide all the accessories you need to look fabulously stylish on your next zoom … be it for business or pleasure!

    Style Filos is the brainchild of a company named Best Dressed – a company founded by two amazing greek sisters named Vicky and Nikoleta- The Lirantonakis sisters. They grew up in Salem, MA, and have shared a love of fashion for as long as they can remember. Their mom had them dressing up for everything: Greek weddings, but also school, doctor’s appointments, and even to play at the park with friends.

    Lucky for their mom, Vicky and Nikoleta didn’t rebel. Instead, they developed a love of dressing up that stayed with them throughout their teenage years, during which they both won “Best Dressed” in high school.

    Fast forward to today, when Mom wasn’t paying for the dresses anymore. After endless wedding guest appearances and insane amounts of money on dresses, they decided to create Best Dressed to let local women like them look and feel glamorous for special occasions without being at the mercy of fashion industry prices, by renting designer dresses at a fraction of the retail cost.

    To women of all styles, shapes and sizes: they’re in your corner, and they curate (and update weekly) with you in mind.  With the onset of the Covid-19 pandemic, the sisters have been force to pivot their business and respond to the new day of no special events and at home ZOOM business calls.

    Enter their new sister company, Style Filos, (Greek for friend)which offer curated boxes of accessories that are delivered right to your door.  The boxes are the perfect on-the-go solution for all these ZOOM dates and work appointments that the world is being forced to accept these days.  Style Filos gives you the option to create your own boxes or have one curated for you.

    They even have pre-made boxes with cute themes like “zoom ready” (making it possible to be cute and professional from the waist up) and “mom goals”.

    With this new endeavor, they believe in effortless, easy, affordable accessories that elevate your style and hope to make mornings easier and bring back the joy in getting dressed.

    Julie Fairweather
    One of the founders of Dirty Water Media, Julie Fairweather serves as the company’s managing editor, marketing director and contributing writer/producer. In addition to her work with Dirty Water Media, Julie is also an award-winning journalist with 20+ years experience developing marketing and public relations strategies for emerging businesses. Julie has also worked as an assignment manager and reporter for WLVI-TV 56 in Boston and a news anchor and reporter from an NBC affiliate in North Platte, NE. Julie is a past President and former Executive Director of The Publicity Club of New England, a 300-member trade organization for the Greater Boston public relations community. She also taught broadcast journalism and radio and television producing at her alma mater Emerson College in Boston, MA. Her most accomplished position is as the mother to her three amazing children.




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