Tinashe at Primark Boston Grand Opening

Rising Pop Star Tinashe performed live at the Grand Opening Celebration for Primark Boston at Downtown Crossing last night. Dirty Water TV Reporter Kylie McCoy grooved along at this European fashion giant’s VIP Bash featuring Tinashe, Celebrity DJ Alexandra Richards and Refinery29. It was an amazing line up of celebrity, entertainment, fashion, food and drink proving that Primark is set to make it’s own personal mark on Boston’s fashion and party scene.

Photo Credits to: (Sept. 8, 2015 – Source: Paul Marotta/Getty Images North America)

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One of the founders of Dirty Water Media, Julie Fairweather serves as the company’s managing editor, marketing director and contributing writer/producer. In addition to her work with Dirty Water Media, Julie is also an award-winning journalist with 20+ years experience developing marketing and public relations strategies for emerging businesses. Julie has also worked as an assignment manager and reporter for WLVI-TV 56 in Boston and a news anchor and reporter from an NBC affiliate in North Platte, NE. Julie is a past President and former Executive Director of The Publicity Club of New England, a 300-member trade organization for the Greater Boston public relations community. She also taught broadcast journalism and radio and television producing at her alma mater Emerson College in Boston, MA. Her most accomplished position is as the mother to her three amazing children.